I chose it because I wanted something decent that would allow me to create video without being encumbered with a headset. I have a Blue Snowball, which works brilliantly, looks charming, and came in at under fifty quid. Be sure to include captions for those who choose to engage with the sound muted (it happens … a lot!). In case your audience clicks through to YouTube, make sure you include all the relevant book-buy links under the video on your channel. If you’re uploading natively to your website this could slow down load times so, instead, embed a link and host the content on your YouTube channel. There’s a free option, too.Ī YouTube video with a thumbnail picture would be another option. SoundCloud got an overwhelming thumbs-up. I asked my own marketing coaches and some of my colleagues what they use to upload audio to their websites. They’re charming, and generous, and your fans will love the fact that you’ve taken the time to record one for them. But a little blip here and there is fine.Īudio samples, like written ones, are gifts from you to your reader. If it’s such poor quality that the sirens, dogs, and stumbles are so frequent that the sample is painful to engage with, you’ll do yourself no favours. They’ll forgive you if the dog barks, or a siren wails, or your office chair squeaks … because you’re engaging with them, speaking to them.ĭon’t get me wrong, it has to be listenable. They’ll even forgive you if you stammer, or mispronounce a word, or stumble halfway through a sentence and have to go back to the beginning. And because you – the author – are providing all the emphasis and tone of voice, listeners know they’re experiencing the world you created exactly the way you intended it. It’s a taster, a way for your audience to enter the world you’ve created via the sound of your voice. With a sample chapter, though, you don’t need to worry about any of that. Narrating is, after all, a very different skill to writing. The equipment, the noise dampening, the time, the fluency, the editing – the author who takes on all of that has a will of iron and more than just a talent for writing. In Audio Book Production: A Primer for Indie Authors from an Audio-Book Producer, Ray Greenley, a professional voice narrator, explains how easy it isn’t to create a high-quality audio book yourself – one that’s fit for market and done to the highest standards. It’s a phonic version of Amazon’s ‘Look Inside’!Īnd it’s a totally different kettle of fish from a full audio book … Narrating a chapter of your book is a lovely way to offer your fans the personal touch – for no other reason than they get to hear your voice. video book trailers, and online video launches). I’ve also excluded options that involve video – we’ll look at them in other dedicated resources (e.g. They’re both valuable ways of delivering your book and the story of your publishing journey, but need scaled-up levels of expertise, planning, equipment, time and money. I’ve deliberately not included audio books or podcasting. Does sound still engage? It does – audiences still absolutely love sound because they can do something else at the same time.
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